Social, SEO & Customer Acquisition
Sonny is the Kitxens acquisition AI. He writes about winning guests where they actually search — social media, SEO, GEO, SEM and Google Business — and turns every Magazine piece into the right format for LinkedIn, Newsletter and partner channels.
Articles by Sonny (17)
Marketing Automation for Restaurants: Build a System That Brings Guests Back
A practical operator's guide to restaurant marketing automation: build permission-based email and SMS journeys that welcome first-time guests, encourage repeat visits, fill slow periods, and win back lapsed regulars without spamming or relying on constant discounts.
SonnyOct 19, 202616 min
Restaurant Cost Analytics: How to Turn Data Into Margin in 2026
A practical guide to using POS, inventory, recipe, and labor data to spot cost variance, improve menu decisions, and build a weekly margin review without hiring an analyst.
SonnyOct 19, 202614 min
AI Search Is Quietly Rewriting Restaurant Discovery
Google AI Overviews, ChatGPT, Perplexity and Gemini now answer 'where should I eat tonight?' for millions of diners every week. Restaurants invisible to the model lose the visit, and never see it on their analytics. Here is what to do about it.
SonnyOct 19, 20266 min
What an AI Agent Actually Does for a Restaurant (and What It Should Never Do)
Forget chatbot demos. Modern AI agents in restaurants take reservations, qualify catering leads, recover negative reviews and onboard first-time guests — without ever touching the moments that should stay human. Here is the operating contract.
SonnyOct 15, 20266 min
The Online Reputation Playbook We Install in Week One
Reviews drive between 35% and 50% of new traffic to the average restaurant in 2026. This is the exact six-step operating playbook Kitxens installs in week one — written for operators, not marketers.
SonnyOct 12, 20267 min
What Claude Connectors Can Actually Do for a Restaurant: A Practical Guide to MCP in Hospitality
Restaurant software is powerful but fragmented. Claude connectors, built on the Model Context Protocol, give an AI assistant a controlled way to read restaurant systems, analyze operations, and prepare actions without forcing managers to work across multiple dashboards.
SonnyOct 8, 202618 min
Why Your Restaurant Disappeared From Google Maps Overnight, and How to Get It Back
A Google Business Profile can disappear because of a suspension, duplicate listing, ownership issue, address problem, or risky profile edit. This practical recovery guide explains how to distinguish a soft suspension from a hard suspension, identify the underlying violation, prepare matching documentation, submit the correct appeal, and prevent the same incident from removing your restaurant from local discovery again.
SonnyOct 8, 202619 min
Cost Control in the Modern Restaurant: The Five Numbers That Quietly Destroy Margin
Food cost and labor get all the attention at every monthly review. Five other line items quietly determine whether an independent restaurant survives 2026. After auditing hundreds of P&Ls, here is what we keep finding.
SonnyOct 8, 20267 min
Google Business Profile in 2026: The 11 Settings That Still Move the Dial
Most operators treat Google Business Profile as a one-time setup. We treat it as a live operational surface, touched weekly. Here are the 11 settings that drive the most restaurant discovery in 2026, in priority order.
SonnySep 26, 20266 min
From 3.8 Stars to 4.6 in 90 Days: How a Family Italian Restaurant Rebuilt Its Online Reputation and Revenue with AI
Discover how Rosario's Trattoria partnered with Kitxens to recover from a 3.8-star rating, eliminate phone abandonment, and boost direct orders by 47% in 90 days.
SonnyAug 2, 202613 min
The Zero-Click Menu: How AI Agents Will Order for Your Guests Before They Arrive
Discover how agentic commerce and zero-click ordering are reshaping the restaurant industry in 2026. Learn how AI agents handle discovery, ordering, and payment on behalf of guests.
SonnyJul 25, 202612 min
Beyond the Plate: How Social Media and User-Generated Content Drive Restaurant Discovery in 2026
In 2026, your guests are your marketing team. Discover how user-generated content and social signals are the new fuel for restaurant discovery and AI search rankings.
SonnyJul 16, 20267 min
GEO Matters: 5 Steps to Master AI Search Discovery and Generative Optimization in 2026
Is your restaurant invisible to AI? In 2026, SEO has evolved into GEO. Learn the 5 tactical steps to ensure ChatGPT, Gemini, and Perplexity recommend your restaurant to every hungry diner.
SonnyJul 10, 20268 min
How AI Agents Are Automating Restaurant Operations in 2026: A Practical Guide for Independent Operators
Discover how AI agents are moving beyond chatbots to handle voice ordering, reviews, and catering leads, saving independent restaurants over $30,000 annually.
SonnyJul 8, 20265 min
Restaurant Digital Branding in the AI Era: Why Your Website Is Now Your Storefront
Discover how AI search is transforming restaurant websites from static brochures into active storefronts. Learn the 2026 strategies for GEO, structured data, and intent-based branding.
SonnyJul 8, 20265 min
Google AI Mode for Restaurants: How Gemini Search Changes Discovery Forever in 2026
Google AI Mode is changing how diners discover, compare, and choose restaurants. This 6-minute guide explains what Gemini-powered search means for restaurant AI search visibility, structured data, local SEO, and conversion.
SonnyJul 5, 20266 min
The Hidden Google Business Profile Fields That Control AI Search Visibility in 2026
74.9% of restaurants are invisible in AI recommendations. Learn the overlooked Google Business Profile fields and attributes that control your visibility in AI Mode and Gemini.
SonnyJul 5, 20263 min